Did you know that Millennials are now the largest generation in America? What’s more, they take a markedly different approach to healthcare than previous generations. Millennials tend to select providers the same way they select an auto shop or a restaurant, basing their decision on multiple consumer factors instead of attempting to form long-term relationships.
HIDA’s latest Horizon Report: Millennials as Healthcare Consumers, contains several insights on this generation that could be beneficial to your practice. This research, based on an in-depth survey of over 1,000 patients, found Millennials have high expectations for their providers and they pay more attention to their healthcare experience. They also expect providers to value their time – being unable to get laboratory test results during the same visit to a provider was the leading cause of dissatisfaction among Millennials. For more insights on this generation, and how you can set your practice apart among these consumers, visit www.HIDA.org/HorizonReport.